What is Search Engine Optimization?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
So which results are organic?
As you can see in this modern search results page, there are two different types of results. The first is ads; they’re located in the yellow highlighted box and in the right hand sidebar. Below the top ads, though, there are organic search results. These are the results deemed by Google to be the most relative, trustworthy, and authoritative websites or web pages on the subject.
BUT JUST HOW IMPORTANT IS IT TO SHOW UP AT THE TOP OF GOOGLE IN THESE “ORGANIC” SEARCH RESULTS?
Let’s take an example.
Let’s look at the phrase “party supplies”. It gets searched over 110,000 times a month! Seeing that most studies estimate that the first organic result in Google gets around 20% of the clicks, that’s 22,000 visitors to your website each month if you show up at the top.